Character animation is the art that involves bringing animated characters to life in either two or three dimensions. It is a specialized area of animation that focuses mainly on the movement of characters and is quickly becoming a highly sought-out marketing tool for businesses. Animated characters are used for many types of marketing and advertising methods, such as explainer videos, social media posts and ads, GIFs, branding, product promotion, animated videos, storyboards, and more. In marketing, they are often used as tools to attract more people.